Episode Synopsis "Ep 3: Going For Woke - When is it too much or not enough?"

In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly ‘woke’ social justice agenda. In the process they discuss the following issues: Why are brands going woke, and why is it such a train wreck so far? Why social justice issues have become so important Questions brands should ask themselves before championing a woke issue Three handy tips to help brand owners become more values-oriented, without alienating their customers For more read: https://www.equus-design.com/blog/going-for-woke-when-is-it-too-much-or-not-enough/

Listen "Ep 3: Going For Woke - When is it too much or not enough?"

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• Ep 5: Brand Experience Design
• Ep 4: The Evolution of The Customer Buying Process
• Ep 3: Going For Woke - When is it too much or not enough?
• Ep 2: Branding: Where's it going next
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