In the third episode of The Branding Circle by Ankit Majethia, we have Bhuman Dani in conversation with Ankit Majethia.

Bhuman Dani is the founder of Wicked Gud, which is a disruptive consumer food brand on a mission to "un-junk" India, one kitchen at a time, promising Wicked Taste with Gud ingredients.

In this episode, we dive into Bhuman’s entrepreneurial path, discussing his previous venture, TGL, and his latest venture, Wicked Gud. We also discuss the peak of the start-up ecosystem in India and the unique challenges and opportunities of starting a consumer brand in India, from navigating the competitive market to the nuances of effective packaging and brand positioning.

Bhuman shares his insights on the growing demand for healthier food options, particularly among Gen Z, and how Wicked Gud is meeting these needs with innovative products that make healthy eating enjoyable.

We also talk about the critical role of investments, scaling a business, building a consumer brand, and the importance of aligning with investors who share your vision and values.

Don’t miss this episode filled with wisdom on entrepreneurship, innovation, and the pursuit of a healthier world. It’s a conversation that’s sure to spark your curiosity and fuel your passion for making a difference.

For more insightful podcasts, don’t forget to subscribe to our channel.

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey.

To Know More,
Follow us on ⤵︎

Instagram: https://www.instagram.com/thebranding...
Spotify: https://open.spotify.com/show/4Q3DWtG...
Apple Podcast: https://podcasts.apple.com/in/podcast...

Ankit Majethia a.k.a Branding Baba:
Instagram: https://www.instagram.com/brandingbaba

Follow Bhuman Dani & Wicked Gud Here:

Bhuman Dani:
Instagram: https://www.instagram.com/bhumandani/
LinkedIn: https://www.linkedin.com/in/bhuman-dani/

Wicked Gud:
Instagram: https://www.instagram.com/wickedgud?
Website: https://wickedgud.com/

Timestamps

00:00 Introduction
02:44 The Birth of TGL
04:15 Exploring Consumer Goods & FMCG Business
13:21 The Role of Packaging
15:38 Co-founder's Role and Company Growth
18:04 Start-up Culture and Employee Empowerment
24:45 Building the right culture
29:29 Founder's involvement in administrative tasks
33:05 Transition from start-up to business
34:18 Role of investors and family offices
44:20 Celebrity Investments & The Importance of Early-Stage Ambassadors
47:36 The Shift to Omnichannel Branding
49:25 Influence of Shilpa Shetty as an Ambassador and Investor
53:11 Impact of Health Influencers and Consumers
55:44 Changing Consumer Behavior with Millennial Parents & Gen Z
01:01:29 Innovation & Change
01:05:31 International Market Strategy
01:11:28 Bhuman's Thoughts on Failures
01:22:42 Advice for a Start-Up Founder in the FMCG Sector

Ver todos los episodios