Ever been on the brink of losing your company?  Running a business is tough. Whether you have 2, 20, or 200 employees, in different ways you feel responsible for them. To listen to this episode, you need to stop what you are doing, get your favorite holiday beverage, and park yourself in your most comfortable chair. This episode demands your undivided attention.  This is our Christmas episode and it contains the most powerful piece of business, and life, advice I can ever share with you. Entrepreneurs will relate to the tough times and pressures we all face and the challenging decisions that come with them. This episode explores the difference between faith and proof in your business and a story you will enjoy, relate to, and learn from. Merry Christmas!  ————  Ask Brandon ANY Question! https://www.brandoncolemanjr.com/brand-on/#index Pre-Order Brand ON! The Book https://www.brandoncolemanjr.com/order-book/ ———— Connect and Follow Brandon Coleman Jr Email: [email protected] Website: www.brandoncolemanjr.com LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/ YouTube: https://www.youtube.com/@brandoncolemanjrofficial Facebook: www.facebook.com/officialbrandoncolemanjr  ————  Transcript (with chapter marks) 0:02:05 Christmas Traditions Brandon Coleman Jr: " Every year, I would close our offices and give our entire team off from December 22nd to January 5th, give or take a day depending on how they fell on the calendar. It was a benefit our team and their families really appreciated, and it did not count towards vacation time.”  0:03:20 Our First Major Client Loss Brandon Coleman Jr: "On this particular year, I received a call from one of our top four clients on November 23, just before Thanksgiving. It was a large medical business that was growing like crazy. If I remember correctly, at the time, they were spending the equivalent of $1 Million a month on TV alone. The CEO had just had IRS agents surprise visit their offices and put his practice group on notice that they were being audited for tax fraud and evasion and would immediately need to cease all advertising and marketing efforts.”  0:05:18 Professional Service Firm Challenge Brandon Coleman Jr: "Professional service firms always face the challenge of having 80% of the business come from 20% or less of their clients. There is always a risk of being top-heavy with a few larger clients dominating your roster."  0:06:04 Our Second Major Client Loss Brandon Coleman Jr: "A week later, our largest client, one of the biggest physician owned internal medicine clinics in the world asked if I could come downtown to see him.”  0:09:05 The Pain Set In Brandon Coleman Jr: "This client was even larger than the big one we just lost at Thanksgiving. Not only that, because of our long-term relationship and high-profile advertising campaigns for them, we were well known for handling that account so it created a huge sense of pride."  0:11:47 A Plan to Move Forward Brandon Coleman Jr: “It felt like three months before Monday came, but it did. I brought them (our employee team) together and said for now, here is my plan. Gratitude.”  0:13:07 The Third Major Client Loss Brandon Coleman Jr: “But wait….it gets better. A few days later, we lost yet another client. He got transferred overseas. He was to be replaced with a new marketing lead who wanted to bring in their own firm.”  0:14:50 An Inspiring Phone Call Brandon Coleman Jr: “Ironically, two days later, on Wednesday, December 15, I get an inspiring phone call.”  017:28 Refocusing the Team and Maintaining MoraleBrandon Coleman Jr: "Now we were back to dealing with the reality we had lost 68% of our business in just two weeks and there was only one week left til Christmas."0:18:30 The Big Takeaway: The Difference in Faith and ProofBrandon Coleman Jr:  “I have learned through my faith journey, there is a big difference in faith and proof. Faith is believing in the unseen.

Ver todos los episodios