E11 - Tying marketing attribution to lifetime patient value, with Keith Jensen​

The Bottom Liine: Growth Strategies For Healthcare Practices
08/11/2023 19 min Temporada 1 Episodio 11
E11 - Tying marketing attribution to lifetime patient value, with Keith Jensen​

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Episode Synopsis

How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Join us as we dive into his tech stack and processes.

More episodes of the podcast The Bottom Liine: Growth Strategies For Healthcare Practices

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E13 - How to establish accountability and provide feedback to phone staff​, with Bailey Daniel 19/12/2023
E12 - What healthcare practices get wrong about phone training 30/11/2023
E10 - How to handle the pricing question on new patient phone calls, with Dylan Kemna of Opticall​ 26/10/2023
E9 - Hiring the right people - and keeping them, with Judy Kozlicki of Skytale Group​ 11/10/2023
E8 - Constructing effective lead management operations, with Dallas Logan of ClearSight​ 28/09/2023
E7 - The leadership organization's perspective on marketing collaboration, with Emily Rose of Lightwave​ 14/09/2023
E6 - Is private equity right for your healthcare practice? With Danny Ketola of Flagship Specialty Partners. 31/08/2023
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