ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Pricing Power as Competitive Weapon"
Episode Synopsis
Pricing power isn’t a number—it’s a system. Lock list, bands, and a non-negotiable floor; trade scope, not price; design renewals with protection windows and indexation; bring a one-page value receipt to every conversation; and run a weekly pricing council to kill dispersion. Includes a 14-day reset to tighten bands, rework renewals, and stop quiet margin leaks.
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