ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Black Line Podcast - Episode 34: The Truth About Customer Acquisition Cost"
Episode Synopsis
Mike and Doug discuss how salespeople and marketers' obsession with metrics like customer acquisition cost might hurt more than it helps.
More episodes of the podcast The Black Line Between Sales & Marketing
Episode 87: Interview with Jay Acunzo - Don't Reach Your Audience, Resonate With Your Audience
07/03/2022
Episode 84: End Of Year Discounts - A Debate
06/12/2021
Episode 82: Blurring The Blackline
14/09/2021
Episode 81: F^ck Hustle Culture
31/08/2021
In God we trust