Episode 28: Marketers Need to be Technologists

The Black Line Between Sales & Marketing
08/12/2018 49 min Episodio 29
Episode 28: Marketers Need to be Technologists

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Episode Synopsis


Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?

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