ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The CTV DSP"
Episode Synopsis
Does a connected TV DSP need lower take rates? Inside the battle among DSP's to take on The Trade Desk's dominant market position. Plus: an on-the-ground report from the TV NewFronts.
More episodes of the podcast The Big Story
Two Types Of AI In Advertising
24/12/2025
The GAM Changes On Publishers' Wish List
18/12/2025
The Incredibly High Stakes Of Black Friday
04/12/2025
Yearning For Earnings
13/11/2025
APIs FTW, But IPs Are TBD
06/11/2025
The Power of Prebid
30/10/2025
Rest In Privacy, Sandbox
23/10/2025
Prebid, Meet OpenAds
16/10/2025
In God we trust