Tariff Chaos And Yet More Ad Tech M&A

13/03/2025 27 min
Tariff Chaos And Yet More Ad Tech M&A

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Episode Synopsis

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the "blindingly obvious" consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can't promote what you can't produce. Plus: the rationale behind Publicis' acquisition of Lotame.