With pandemic unemployment surging and businesses collapsing thanks to frozen funding and trade in the time of COVID, we explore The Big Middle big issue of starting a business. Crazy idea or go for it in the spirit of it's now or never? If you're over 50, it might be your best shot at financing your future. But as you know already, there's a heckuva lot more to it than just having a brilliant idea.Canadian entrepreneur Wendy Mayhew wrote a How To book to help you weigh up the risks and rewards. And we meet three over 50s who went for it and wish they'd done it sooner, all featured on her Wise 50 over 50 awards list in Canada. She joins me from my old student stomping grounds in Ottawa. LinksWendy's website,, where you can buy her bookWendy's article in The Globe & Mail newspaper Older entrepreneurs are worthy of support, tooWendy on TwitterLisa Hallsworth, founder of Rillea TechnologiesLisa on TwitterLinda Peers, founder of The Cultured CoconutLinda on InstagramJacques Cantin on Linkedin, founder of D Givre (no website, in R&D phase Support The Big Middle SponsorDonate for a dedicationFollow The Big MiddleWebsite I Twitter I Facebook I InstagramHosted + produced by Susan FloryWebsite with help from designer Emanuel DraghettiMusic: “Beautiful Day” by Sahin Koc

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