Would you have the guts to pitch directly to the customer to sell your idea?You need to be prepared to hear no a lot, and learn from the experience to adapt for the next time, to get the yes you need.This was the reality faced by my guest in this episode, Ruchi Sharma, CEO & Founder of Stemnovate Limited. She used that customer-first approach and eventually got the funding needed to start her company that focuses on stem cell research.Ruchi’s work at Stemonovate creates a unique platform for targeted drug development. Through this work she has been able to reduce animal testing and improve experimental outcomes. Her latest focus is on developing treatments that can support children with the most challenging of medical conditions.Ruchi shares her reasons for leaving academia to focus on entrepreneurship and the challenges she faced to get there. She also talks about her upbringing in India and what started her passion for science.“I started pitching to pharmaceutical companies on my own” – Ruchi SharmaYou’ll hear about:01:01 - An introduction to Stemnovate02:25 - Ruchi's life in India05:24 - Why are stem cells important in medicine?11:20 - Ruchi's experience at Cambridge12:45 - Why and how Ruchi was called by entrepreneurship20:08 - Why Ruchi had to bootstrap her work29:23 - The evolution of our genome30:48 - Picking commercial winners37:28 - Ethics and the challenges of stem cells40:03 - What's next for Stemnovate?Follow Ruchi:LinkedIn - https://www.linkedin.com/in/ruchi-sharma-b6aba018/ Stemnovate - https://stemnovate.co.uk/ Connect with Me:LinkedIn: https://www.linkedin.com/in/markdavison100/ Grant Instruments: https://www.grantinstruments.com/ Grant Instruments on LinkedIn: https://www.linkedin.com/company/grant-instruments-cambridge-ltd/ 

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