Jen Allen is the former Chief Evangelist from Challenger Sales training.  The incredible story is that she pitched her boss to give her that role & title because of a gap she saw in the buyer journey for Challenger & her unique skill set.  Jen and I dive into topics about Sales & Marketing, developing evangelists, the role of social/dark social, & the way people buy.
Jen articulates well the reason why we need more storytellers internally & externally in all of our organizations.  The title might be evangelist, but in reality they are the best storyteller the organization has to meet customers where they are.
Jen will make you want to evaluate the way you are selling & marketing to your ideal customer.  
Jen Allen LinkedIn: https://www.linkedin.com/in/demandjen1/
Social Social LinkedIn: https://www.linkedin.com/company/socialsocialio/

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