In this week’s episode of The Best Guest, we welcome book writing coach Deborah Ager to the show.We talk about:Writing "anti-boring" booksOvercoming self-doubt and writer’s blockCommon pitfalls to avoidThe power of books to build personal brandsAbout DeborahDeborah Ager is a book writing coach who helps leaders publish anti-boring, high-quality books. Whether her clients want to build their credibility, get speaking engagements at the largest conferences, or see their book on the shelves at airports, she helps them get there.In her business career, she developed a viral book marketing campaign for the U.S. National Institutes of Health’s Keep the Beat cookbook, built digital marketing programs that generated millions for a good cause, and founded an international literary magazine that’s carried in libraries at Yale and Harvard.Key TakeawaysWriting should have an audience-first approach to avoid being boring; know what your readers care about.Address feelings of self-doubt by focusing on what makes your perspective unique in the marketplace.Overcoming writer’s block requires practical mindset shifts, such as accepting that a first draft doesn’t need to be perfect.Carving out dedicated time and accountability through writing partners can help you balance writing your own books with client projects.Books are a powerful form of communication and content marketing that can open up new opportunities, such as speaking engagements or corporate partnerships.Quote"A book can be a great way to allow another avenue or breadcrumb for people to find you." — Deborah AgerMentioned in This EpisodeThe Guide to Choosing Whether to Self-Publish Your BookFree "How to Publish Your Book" classGet next steps to launch your nonfiction book.Connect with Deborah AgerLinkedInSelf-Publishing Success WebsiteConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

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