Listen "Selling WELL Without Being "Sales-Y," Pushy or Manipulative"
Episode Synopsis
If promoting, pitching and selling gives you the ick or makes you cringe, this episode is 100% for YOU.Here’s the truth: Selling does NOT have to be gross, pushy or uncomfortable for *anyone* involved – and if you’re selling in an ethical, direct, transparent way, it can truly be an ENJOYABLE experience.Today, I’m sharing my honest (and fired up) thoughts on what selling + marketing TRULY is, why sales should NEVER be manipulative, the reasons you may feel scared or nervous to promote + pitch your offer, and much more.Like it or not, anyone who wants to be a successful online coach MUST be able to sell – why not learn how to enjoy it… and do it well?In this episode, I cover:Why you may feel icky about sales + marketing [3:00]How I used to show up online when I HATED sales and why my approach was actually MORE manipulative than straight-up, direct selling [5:20]Common fears: Being seen as someone who *IS* selling something + wants to make money, rejection, feeling as though people are avoiding you/don’t like you [7:45]What happened when I refused to sell my coaching programs online – and how everything changed when I dropped the “cool girl” act and started selling [9:25]The reality that you NEED to learn how to sell + market yourself/your offers if you want to build a successful online coaching business [11:25]Why selling directly + honestly is NOT manipulative, and why you’re not taking anything away from someone when they buy your offer [13:15]Breaking down what sales + marketing truly is [17:20]The importance of pitching your offer and asking people to BUY (and why it’s perfectly fine if this puts some people off) [19:30]How your insecurity, self-doubt and lack of confidence may impact your ability to successfully promote and sell your programs [21:20]Pain/empathy points, pleasure points and overcoming objections [22:25]Being a “people pleaser” and making sales in an ethical, transparent way without ever concealing my mission [29:50]Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
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