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Listen "Are you telling your donors the right story in the right way?"
Episode Synopsis
In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy speaks with Dr. Russell James, author of “The Storytelling Fundraiser,” about storytelling and behavioral economics and how they affect fundraising.
In their conversation, Russell addresses:
• Insights on the storytelling arc as it pertains to fundraising
• How fundraisers can craft a compelling story
• How storytelling affects the brains and the actions of donors and potential donors
In their conversation, Russell addresses:
• Insights on the storytelling arc as it pertains to fundraising
• How fundraisers can craft a compelling story
• How storytelling affects the brains and the actions of donors and potential donors
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