Connection over Conversion: The Key to Business Growth with Matt Alderton

23/09/2025 31 min Episodio 17
Connection over Conversion: The Key to Business Growth with Matt Alderton

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Episode Synopsis


Welcome to the Barter Edge Podcast, your insider guide to smarter business, bigger networks, and better ways to trade. In this episode, host Jen welcomes a special guest, Matt Alderton, CEO and founder of BX Networking Reimagined, to discuss the importance of networking, the value of bartering, and how both can be leveraged to grow a business. Matt shares his journey with Bartercard, starting with his previous retail and hospitality businesses and how the barter relationship has significantly impacted BX’s growth. The conversation delves into strategic uses of trade dollars, tips for effective networking, and the significance of building authentic human connections in an increasingly digital world. Towards the end, practical advice is given for businesses considering joining Bartercard, emphasizing its role in reducing cash expenses and generating new business. The episode concludes with an invitation to explore BX Networking events via a special partnership offering for new Bartercard members.00:00 Introduction to The Barter Edge Podcast00:22 Meet Matt Alderton from BX Networking01:34 The Power of Bartercard in Business Growth04:16 Innovative Uses of Trade Dollars10:28 The Importance of Networking in Business17:57 Practical Networking Tips23:10 The Value of Inclusive Networking Events25:11 Partnerships and Opportunities with Bartercard and BX30:12 Final Thoughts and Contact Information

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