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Listen "#163: The Key Ingredient to Outsized Impact in B2B Marketing"
Episode Synopsis
Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning to dominate their niche.We discuss practical frameworks, highlight CRM market leaders like Salesforce and HubSpot, and share actionable steps to sharpen your positioning strategy.Tune in and learn:+ Why positioning matters more than ever in B2B+ A 5-step framework to define and test your positioning+ Real-life examples of positioning done rightThis episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Key Ingredient for Outsized Impact02:00 What Is Positioning and Why It Matters04:00 Market Leaders and the Power of Positioning06:30 Examples of Great Positioning: Salesforce and Pipedrive08:30 How Positioning Shapes CRM Markets10:00 Steps to Define Your Positioning12:00 Leveraging the 80/20 Rule in Positioning14:00 Testing and Validating Your Positioning15:30 Lessons from the B2B Incubator16:30 Aligning Positioning Across Your Organization17:30 Leadership Buy-In and Scaling Your Positioning18:30 Final Takeaways on Positioning19:00 Closing Thoughts and Key Lessons19:10 How You Can Support the B2B Playbook19:20 Sign Off: Subscribe for More B2B Insights-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E163 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing
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