The Impact of Marketing Automation and Salesforce Automation on CRM

14/10/2019 24 min Episodio 31
The Impact of Marketing Automation and Salesforce Automation on CRM

Listen "The Impact of Marketing Automation and Salesforce Automation on CRM"

Episode Synopsis

This week on The B2B Mix Show, we speak with Pete Gillett of Zuant about the impact of marketing automation and salesforce automation on CRM. If you deal with or depend on one or all of these systems, you don’t want to miss this episode.
During our conversation, Pete touches on the following issues:

How tech stack purchase decisions shouldn’t be made in a vacuum or siloed by department
Whether or not companies are best-served by vendors that create integrated suites of all three platforms
The benefits that come with integrated platforms from the standpoint of productivity and efficiency gains
The importance of systems integration and data harmonization when it comes to compliance with privacy legislation
And more


Want to connect with Pete online?
Email: [email protected]
Twitter: @gillettPeter
Twitter: @ZuantApp
LinkedIn: https://www.linkedin.com/in/Peter-gillett-673a0a5/
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