Listen "Small Content Teams with Big Content Dreams"
Episode Synopsis
We're talking about the challenges facing small content marketing teams. We'll chat about:
Dealing with executives who “don’t get it” -- no support, no budget, no sanity.
Being overly ambitious. Everything’s important and huge!
Not being ambitious enough. “We’re too small. We’re too boring.”
Winging it. “I’ll figure out next week’s post . . . next week.”
Ignoring visuals/video--or worse, doing it yourself when you don't know what you're doing!
Not promoting and distributing content.
Trying to do it all yourself..
Additional Resources
B2B Content Marketing Strategy for Small Content Teams
Dealing with executives who “don’t get it” -- no support, no budget, no sanity.
Being overly ambitious. Everything’s important and huge!
Not being ambitious enough. “We’re too small. We’re too boring.”
Winging it. “I’ll figure out next week’s post . . . next week.”
Ignoring visuals/video--or worse, doing it yourself when you don't know what you're doing!
Not promoting and distributing content.
Trying to do it all yourself..
Additional Resources
B2B Content Marketing Strategy for Small Content Teams
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.