How to Use a Journalistic Approach to Create Top-Performing B2B Content (with Erin McGann from SNP Group)

The B2B Content Strategy Show
16/04/2024 36 min Episodio 1
How to Use a Journalistic Approach to Create Top-Performing B2B Content (with Erin McGann from SNP Group)

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Episode Synopsis

This week, Niels van Melick and Erin McGann chat about the need for a journalistic mindset to create successful B2B content campaigns. Erin, who runs content strategy at SNP Group, shares her tips for making content more engaging and relatable—especially when it comes to technical topics.Here's what you'll learn in this episode:The impact of using a journalistic approach in your content.How to find the topics your audience actually cares about.Tips for turning technical topics into compelling stories.How to interview your subject matter experts to create top-performing content.Tune in to get practical tips and helpful insights to make your content better.CONNECT WITH NIELS:🔔 LinkedIn: linkedin.com/in/nielsvanmelick🌐 Website: leadwave.ioCONNECT WITH ERIN:🔔 LinkedIn: linkedin.com/in/mcgannerin🌐 Website: snpgroup.com

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