How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)

The B2B Content Strategy Show
27/11/2024 26 min Episodio 15
How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)

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Episode Synopsis

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.Here's what you'll learn in this episode:Why differentiation is critical in a world of AI-generated content.How to identify and showcase what makes your company truly unique.The role of educational content in building trust and authority in niche markets.The role of customer stories and subject matter experts in creating content that stands out.Practical tips for building strong relationships with internal experts to fuel your contentstrategy.Tune in for valuable insights and actionable tips!CONNECT WITH NIELS:LinkedIn http://linkedin.com/in/nielsvanmelickWebsite http://leadwave.ioCONNECT WITH MATTHEW:LinkedIn http://linkedin.com/in/matthewtgrantWebsite http://leanix.net

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