Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)

The B2B Content Strategy Show
04/12/2024 26 min Episodio 16
Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)

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Episode Synopsis

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.Here's what you'll learn in this episode:•  Why breaking down silos is critical for marketing success.•  How to build strong cross-departmental relationships in a remote work environment.•  Tips for working effectively with subject matter experts.•  How A-LIGN transformed their annual report into a company-wide initiative.•  The impact of ungating content on brand awareness and engagement.•  Practical strategies for demonstrating content ROI to executive teams.Tune in for valuable insights and actionable tips!CONNECT WITH NIELS:🔔 LinkedIn: linkedin.com/in/nielsvanmelick🌐 Website: leadwave.ioCONNECT WITH ELIZABETH:🔔 LinkedIn: ​linkedin.com/in/elizabethstrickert🌐 Website: a-lign.com

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