Making commercial road transport clean, fair and efficient.

The B Word
30/07/2024 34 min Temporada 2 Episodio 16
Making commercial road transport clean, fair and efficient.

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Episode Synopsis

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

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