The Art of Sway

The Art of Sway

Por: Danielle Wiley, Sway Group CEO
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
118 episodios disponibles

Latest episodes of the podcast The Art of Sway

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Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms 13/01/2025
Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024 06/01/2025
Episode 7: The Art of Sway + Maverick Mindshare: B2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?) 16/12/2024
Episode 6: The Art of Sway + Maverick Mindshare: The Challenges, Complexities, and Outright Deception of Influencer Agency Fees 09/12/2024
Episode 5: The Art of Sway + Maverick Mindshare: Engagement Rates: A Moving Target 25/11/2024
Episode 4: The Art of Sway + Maverick Mindshare: Is Influencer Marketing About Awareness or Performance? 11/11/2024
Episode 3: The Art of Sway + Maverick Mindshare: Celebrities vs. Influencers: Understanding the Divide 04/11/2024
Episode 2: The Art of Sway + Maverick Mindshare: Talent Managers in the Influencer Space. Friends or Foes? 28/10/2024
Episode 1: The Art of Sway + Maverick Mindshare: The Role of Influencers in Politics 21/10/2024
Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram? 24/06/2024
Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads 17/06/2024
Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App? 10/06/2024
Episode 17: The Art of Sway + ICYMI: Confusion on Instagram, TikTok Streaks, Discord Disappointment, and Brand Reactions (or not) from Chanel and Chipotle 03/06/2024
Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google 20/05/2024
Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space! 13/05/2024
Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube 06/05/2024
Episode 13: The Art of Sway + ICYMI: How Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the Boat 28/04/2024
Episode 12: The Art of Sway + ICYMI: Dispatches from Coachella, Celeb Programs Ignoring FTC Disclosure, AirChat is Coming on Strong, and Best Practices for Brands Engaging with their Community 22/04/2024
Episode 11: The Art of Sway + ICYMI: Fun updates from Instagram, Shopping on YouTube, A New App from TikTok, and Lia's recap of Social Media Week 15/04/2024
Episode 10: The Art of Sway + ICYMI: Updates from the Creator Economy Summit including lots of chatter about TikTok Shop and the Power of Community 08/04/2024
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