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Listen "Use Data to Support Dynamic Creativity"
Episode Synopsis
Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.The data makes a little bit of failure okay because it provides important analytics into what’s working and what isn’t.In this episode, I interview Chris Panebianco, CMO at Bankers Healthcare Group, about the necessity for analytics and creatives to work in tandem to deliver marketing that always iterates.Join us as we discuss:The artistry behind marketingBuilding continuous learning into team mindsetsOrganizational structure, communication cadences, and podsThe essential role of data and analytics in dynamic marketingMetrics that Chris checks every single day Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
More episodes of the podcast The Art of Marketing Operations
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05/09/2023
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