Your B2B Business is the Guide, NOT the Hero

14/02/2024 3 min Temporada 1 Episodio 1

Listen "Your B2B Business is the Guide, NOT the Hero"

Episode Synopsis

Here's the hard truth--in the customer journey, your business is NOT the hero of the story. That role is reserved for your customer. YOUR role is be a guide, to come alongside the hero and guide them on their journey.

Ready for a new mindset shift? Learn all about it in this episode.

Links

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