In this episode of the 'Art of Connecting' podcast, we talk with Alice, the founder of Hustling Writers, a PR firm focused on publicizing underrepresented entrepreneurs. We discuss the significance of storytelling and personalized communication in various forms, including writing, podcasting, and networking.Alice shares her journey from a freelance journalist to creating a PR firm, highlighting the importance of dealing with rejection and the power of community. She reveals her strategy for pitching and connecting clients with larger audiences through crafted, personalized pitches that focus on story development and understanding the target audience. The conversation covers the challenges and strategies in breaking into writing and publication, emphasizing the role of copywriting and its impact. 

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