ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Unpacking the World of Public Relations with Caroline Fleming "
Episode Synopsis
Avi Efrat discusses the world of Public Relations with this weeks guest Caroline Fleming. Caroline speaks on her progression from Journalism to the PR industry and the positive differences she has been able to make with that change. They delve into the credibility of PR and the importance of knowing your audience, identifying your goals and finding your story line.
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