Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

02/01/2024 32 min Episodio 33
Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

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Episode Synopsis

In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the need for a personalized, customized approach for students in their college search, ensuring they receive tailored information to make informed decisions. To do this, we need to encourage students to reflect on their ideal college experience rather than defaulting to familiar names and one-dimensional search parameters. Eric also provides invaluable advice for college marketers seeking alternatives to traditional search marketing, leveling the playing field among colleges in terms of prestige. Discover innovative strategies and tools that empower students to find their right-fit colleges while enabling institutions to engage with prospective students in a way that resonates on a personal level.Find Today's Guest Eric Menna, co-founder of Loper, on LinkedIn
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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