What happens when storytelling stops being a side project and becomes the main event? In this episode, we talk with Kelly Peiffer, VP of Communications and Advancement at Manor College, to explore how stories drive not only connection but measurable enrollment results. Kelly shares how her team turned storytelling into the centerpiece of their marketing strategy, tracking its impact on applications, building collaboration across departments, and proving that authentic student and alumni voices can outperform traditional campaigns.Join us as we discuss: [6:32] How to connect stories to KPIs and enrollment goals[12:26] Why collaboration is key for sourcing authentic stories [16:29] “You Belong Here”: Storytelling and student identityCheck out these resources we mentioned during the podcast:The Nest podcastTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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