It’s no secret that parents play a significant role in which schools prospective students end up choosing — but just how much of a factor are they really?. Our guest, Dave Becker, CEO and co-founder of CampusESP, breaks down how parent engagement directly influences application rates and yield. We’ll also explore eye-opening research on this connection, plus how AI and other tech tools are transforming the way schools communicate with families.Join us as we discuss:[2:15] The changing role of parents in college decisions[11:09] How to leverage AI in parent engagement[14:41] A jaw-dropping stat on parent communication and enrollmentCheck out these resources we mentioned during the podcast:CampusESP blog - case studies, research, best practices, and moreTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.Guest Name: Dave Becker, CEO, CampusESPGuest Social: https://www.linkedin.com/in/dbecker43/Guest Bio: Dave Becker is the CEO and co-founder of CampusESP, which provides parent and family engagement platforms to 450+ major universities and supports communication to 13 million parents. Dave has over 25 years of EdTech experience and was formerly the SVP of Product at Ellucian, utilized across 1,200 global colleges and universities. His focus on family engagement recently moved from a work to a personal interest — his twins are currently first-year college students.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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