AMA 2025 Recap: Part 1 — Retention as a Marketer’s Job

03/12/2025 7 min
AMA 2025 Recap: Part 1 — Retention as a Marketer’s Job

Listen "AMA 2025 Recap: Part 1 — Retention as a Marketer’s Job"

Episode Synopsis

In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention. As Allison shares, we can’t out-recruit poor retention. This episode unpacks why student persistence isn't just a student services issue—it’s a marketing, messaging, and promise-keeping priority. You’ll walk away with actionable strategies and fresh perspectives on how enrollment marketers can become key players in student success.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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