Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten. Club members delve into social history and hone their writing skills to share those stories.Natalie explains why genealogy is a creative hobby, and the importance of finding a creative outlet as a small business owner.She and Gudrun also discuss the benefits of attending conferences, both for business more broadly and for your specific niche. Plus, Natalie shares her tips for finding creativity.Timestamps01:31 – 03:35: Natalie’s interest in genealogy04:14 – 07:06: Why amateur genealogists like the family-history-as-stories approach08:04 – 09:06 Finding women’s voices in history10:03 – 10:24: How genealogy can be a creative hobby15:55 – 17:30: How entrepreneurs are more creative than they realise18:50 – 23:00: Why business owners should go to conferences and events24:03 – 25:24: Why you should consider industry-specific events27:25 – 29:35 Natalie’s advice to anyone wanting to research their family history30:02 – 32:07 Natalie’s advice to business owners lacking creativityUseful LinksGenealogy StoriesThe Curious Descendants ClubThe Society for GenealogistsConnect with Natalie on LinkedInBusiness conference: AtomiconThe Apple Cart interview with Laura PearmanGenealogy conference: RootsTechService: Start your podcastService: Podcast content repurposingMentioned in this episode:Amplify Your Message with a PodcastWant to start your own podcast but overwhelmed by all the content that goes with it?

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