In this episode, Angus and Pete explore the multifaceted world of customer engagement, focusing on cultural differences in business practices across various regions. They delve into the nuances of meeting etiquette in Sweden, Saudi Arabia, South Africa, and Serbia as examples of diversity in the EMEA market and highlight the importance of compliance and data protection. The conversation also touches on the intricacies of business entertainment and how it varies by culture, emphasizing the need for understanding and adapting to local customs and conventions.
Takeaways

Cultural differences are mirrored in business interactions.
Sweden is known for its efficiency in meetings.
Personal relationships in business are important in Saudi Arabia, South Africa and Serbia
Data protection is a priority across all discussed regions.
Business entertainment practices vary widely by culture.
If you're going out for a business dinner in Serbia, wear your drinking trousers.
Other countries are available.

Keywords
customer engagement, business culture, cultural differences, meeting etiquette, data protection, business entertainment, customer experience, global business, compliance, international relations

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