Jonathan Keyser, founder and managing partner of Keyser Commercial Real Estate, shares his journey from a ruthless approach to business to a selfless and authentic one. He discusses the challenges he faced in aligning his core values with his career and the realization that there was a better way to succeed. Jonathan emphasizes the importance of visible examples of selflessness in business and the need for individuals to genuinely transform themselves. He highlights the difficulties of staying the course and the impact of fear and scarcity mindset. Ultimately, Jonathan believes that selflessness is the most selfish business strategy and envisions a world where people selflessly help each other. Throughout the conversation, he discusses the impact of technology on facing fears, the transformation of leadership and society, and he provides examples of selfless leaders and the role of money in achieving success through service. He shares insights on the state of commercial real estate and the perception of success and wealth in society. Finally, he offers advice to his younger self and encourages embracing change and resilience.TakeawaysTransitioning from a ruthless approach to a selfless and authentic one in business can be challenging but ultimately rewarding.Visible examples of selflessness in business are crucial to inspire and guide others on a similar path.Fear and scarcity mindset often hinder individuals from embracing a selfless approach, but it is possible to overcome these barriers.The transformation process requires consistency, self-reflection, and a genuine desire to help others.Selflessness is a powerful business strategy that can impact the entire world.Overcoming failure and rebuilding is a necessary part of personal and professional growth.Technology can both hinder and help individuals in facing their fears and becoming better.The transformation of leadership and society requires embracing selflessness and collaboration.Success and wealth should be viewed in a broader context, considering the impact on others.The state of commercial real estate varies depending on product type and geography.Embracing change and resilience is crucial for personal and professional development.Chapters00:00 Introduction and Podcasting00:50 Background and Entry into Commercial Real Estate03:30 Transition to a New Approach in Business04:40 Discovering a Different Way of Doing Business07:16 The Difficulty of Helping Others11:40 The Impact of Technology on Facing Fears16:33 The Difficulty of Changing Behavior17:20 The Need for Visible Examples of a Different Approach19:25 The Challenges of Living Authentically26:50 The Power of Selflessness30:46 The Transformation Process and Staying the Course32:24 The Impact of Fear and Scarcity Mindset34:20 The Consequences of Ruthless Behavior35:00 The Transformational Journey38:21 Overcoming Failure and Rebuilding40:23 The Next Generation of Selfless Leaders46:16 The Real Deal: John Mackey47:12 Success Through Service and the Role of Money48:38 The Transformation of Leadership and Society49:56 The Impact of Selling to Amazon on Whole Foods50:12 Creating a Culture of Support and Fear Reduction50:59 Change, Resilience, and the Future of Society58:20 The Perception of Success and Wealth in Society01:00:44 The State of Commercial Real Estate01:04:55 The State of Commercial Real Estate in Arizona01:07:49 The Recovery of Major Downtown Markets01:13:22 Advice for Younger Self and Embracing Change@AHollandPodcastYou Don’t have to be Ruthless to Win: https://amzn.to/3vkZ6XKWebsite: TheAndrewHollandPodcast.comTwitter: @AHollandPodcastYouTube: The Andrew Holland Podcast

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