Jennifer Lee, founding partner of Modern Wealth, discusses her journey in the financial industry and her focus on helping women in financial transition. She shares her childhood experiences with her father, who was a financial advisor, and how it influenced her career path. Jennifer also talks about the importance of understanding one's money story and helping clients become more comfortable with money. She shares her insights on starting her own firm and the importance of finding a niche. Jennifer discusses her book 'Squeeze the Juice' and the concept of the love letter in defining one's purpose in life. She also reflects on society's obsession with money and the need to reassess one's values. In this conversation, Jennifer Lee discusses the importance of getting the most out of life and how money is just a tool to create opportunities. She emphasizes the need to prepare the next generation for wealth transfer and the importance of financial planning. Jennifer also shares insights into the human side of entrepreneurship, highlighting the hard work and dedication required for success. She cautions against the glamorization of entrepreneurship and the need for resilience and hustle. The impact of technology on entrepreneurship is discussed, along with the pitfalls of having a business partner. Jennifer concludes by emphasizing the importance of building wealth and planning for the future while also enjoying life.Buy Jennifer's Book, Squeeze the Juice: https://amzn.to/3TdlXwbDownload Jennifer's Love Letter Template: https://squeezethejuicebook.com/resources/TakeawaysUnderstanding your money story is important in helping you become more comfortable with money.Finding a niche and focusing on a specific target market can lead to greater success in business.Writing a love letter can help define your purpose in life and communicate your values to your loved ones.Money is a tool, but it does not buy happiness, health, or relationships.Chapters00:00 Introduction and Background07:28 Starting Modern Wealth in Florida07:30 Focus of Modern Wealth08:00 Jennifer's Father's Entrepreneurial Journey08:40 Jennifer's Childhood and Early Exposure to Finance08:45 Narrowing Down the Target Market14:23 Writing the Book 'Squeeze the Juice'16:50 Society's Focus on Money29:23 Squeeze the Juice: Getting the Most Out of Life31:19 Preparing the Next Generation for Wealth Transfer36:18 The Human Side of Entrepreneurship43:03 Success in Entrepreneurship: Resilience and Hustle47:05 The Impact of Technology on Entrepreneurship51:55 The Pitfalls of Having a Business Partner55:49 Building Wealth and Planning for the Future56:31 Squeezing the Juice: Having Fun and Enjoying Life@AHollandPodcastWebsite: TheAndrewHollandPodcast.comTwitter: @AHollandPodcastYouTube: The Andrew Holland Podcast

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