Listen "The Ugly Post That Went Viral—and What It Taught Me About Visibility (Day 4)"
Episode Synopsis
The Ugly Post That Went Viral—and What It Taught Me About Visibility🔍 Episode Summary:Sometimes your most viral content isn’t the prettiest—it’s the most relatable. In this episode, Brittany shares how her least aesthetic carousel blew up on Instagram and what that taught her about visual hooks, emotional resonance, and momentum. She dives into the psychology behind what makes content shareable, the emotional rollercoaster of feeling like the “best kept secret,” and her current workflow to stay visible even when she doesn’t feel like it.This episode is equal parts strategy, mindset, and vulnerable truth about what it really takes to show up consistently and be seen.🧠 In This Episode, You’ll Learn:Why Brittany’s ugliest carousel got the most shares—and what made it workThe surprising power of visual pattern interrupts (like spicy pickle soda bottles!)How to write hooks and captions that stop the scroll and spark engagementWhat to do when you feel like the “best kept secret” in your nicheHow vulnerability and frustration can become your most magnetic contentWhy Brittany uses offers and public declarations as motivationHer full, real-life content creation and publishing workflow—including AI tools⚙️ Tools & Tactics Mentioned:ChatGPT for hook training, content breakdowns, and carousel creationDeep Research plugin to find trending questions & topics each weekBrittanyAI for auto-recording reels when she doesn’t want to show up on cameraDoScript for voice memo → podcast audio processingMiniChat for automated comment replies (when remembered!)Workflow tools like batching, scheduling, and assigning content to specific days💡 Big Takeaways:A good hook beats a pretty graphic—every time.Don’t underestimate the power of a strong emotional resonance—even if it’s uncomfortable.Feeling discouraged when things don’t move fast? That’s normal at the start of anything new.If you need accountability, make it an offer or tell people you’re doing it—then show up.Your messy, real content often connects more deeply than polished perfection.🔁 Action Steps:Audit your content for strong hooks—are you opening loops or saying something real?Try a “pattern interrupt” visual that stops the scroll, even if it’s not pretty.Make a public declaration (or offer) if you need motivation to follow through.Ask ChatGPT to help you create daily content assignments to reduce decision fatigue.Repurpose your frustrations—some of your best posts live inside those raw moments.Like what you hear? You'll love AI to $100k. Head to https://bit.ly/aito100k for more details.
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