In this episode, we conclude our conversation with Jeremy Haug, founder of Revenx, covering small budget marketing strategies, essential metrics that matter, and the one AI habit that will keep you competitive in the evolving marketing landscape.KeywordsJeremy Haug, Revenx, Small Budget Marketing, Facebook Ads Testing, Marketing Metrics, Customer Acquisition Cost, Recurring Revenue, AI Daily Usage, ChatGPT, Marketing ROI, Lead GenerationKey TakeawaysSmall Budget Marketing StrategyThe core problem: You don't know what you don't know - ideal audience, ideal service, or ideal pain point.Jeremy's approach for under $10,000 budgets:Don't do anything bigStart with $5/day Facebook adsRemove friction - use Facebook forms with minimal fieldsTest systematically every 3-5 daysThe iterative testing framework:Week 1: Can you get clicks? (No clicks = bad ad or targeting)Week 2: Getting clicks but no leads? Iterate the offerWeek 3: Getting leads but no replies? Ask for phone numbersMarketing ROI ExpectationsIndustry benchmarks:Ideal marketing ROI: 10-to-1 returnE-commerce: typically 3-to-1Large B2B relationships: can reach 100-to-1Recommended spend: 10% revenue on marketing, 10% on salesFacebook Marketing RealityPlatform advantages:Cheap to test at $5/day70% of US adults use Facebook daily80-90% use it monthlyUniversal audience reach across demographicsFriction reduction principle: Remove reasons why people won't move forward - use pre-populated forms, minimal fields, easy opt-ins.Sales Process for Financial ServicesJeremy's two-call approach:First call: Build relationship, book second appointmentSecond call: Pitch the productNever pitch on the first call for their specific audienceDifferent for product-specific opt-ins where immediate pitching is appropriateReferral vs. Paid Lead RealityKey insight: Most small businesses close 80-90% of referrals but struggle with paid leads because "the estimation of effort is completely different."Recommendation: Perfect your referral closing process before scaling to paid advertising.Essential Marketing MetricsMetrics to ignore:Cost per click (clicks don't count)Cost per lead (misleading without context)Metrics that matter:Total marketing spend vs. total revenue (3-month lookback)New revenue vs. recurring revenueCustomer acquisition cost (the real calculation)First-time sales vs. repeat sales ratioBusiness Valuation MetricsFor business sale preparation:60-70% of revenue should come from second or subsequent salesRecurring contracts provide predictable revenueAvoid 90% dependence on new client acquisitionRevenue stability: Contracts vs. spikes and crashes - predictable income from existing relationships.AI Implementation AdviceJeremy's final recommendation: Keep ChatGPT or Gemini open at all times and ask it questions about everything.The competitive threat: "The next generation are gonna take our lunch money. Some 16-year-old will ask ChatGPT how to build a marketing agency and get better guidance than any of us."Tools MentionedChatGPT: Daily question-asking and strategy guidanceGoogle Gemini: Free alternative for constant AI accessFacebook Ads: Primary testing platform for small budgetsYOLM.ai: Jeremy's family software development platformLinkshttps://www.revenx.com/

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