As advisors, we all believe we are providing value to our clients, but are the things we THINK are valuable actually what your clients perceive as valuable? Do they feel like they get something from you they couldn’t get anywhere else? Is the value you provide clear and distinct from any of your competition? If you aren’t sure how your prospects or clients would answer that question, this episode is for you. We discuss how to uncover what clients perceive as the greatest value, how to help them see that value themselves (show them, don’t tell them) and easily differentiate yourself from your peers.

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