In this episode of Advisor Arena, we tackle how financial advisors can seamlessly weave college planning into client conversations. From asking the right discovery questions to explaining savings vehicles like 529s, Coverdell ESAs, and custodial accounts, we share strategies to help families balance education goals with retirement priorities. Learn how guiding clients through scholarships, grants, FAFSA timelines, and realistic expectations not only adds immediate value, but also builds multi-generational relationships that strengthen your practice.

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