Defining Your ICP

01/07/2025 31 min Episodio 3
Defining Your ICP

Listen "Defining Your ICP"

Episode Synopsis


This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world.In this episode, they dive into how to clearly define your Ideal Customer Profile - and why it’s crucial for agency growth.