ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "25 - Sell Solutions, not Services"
Episode Synopsis
In this week’s episode we talk about problem solving! Specifically, we’re talking about why consultants should focus on defining the problem they solve and then how to sell that solution as part of their sales process.Successful consultants can clearly articulate the problems their clients experience and the solutions they require, as opposed to just talking about the products or services they’ve created to solve them. We explore why this is a necessary skill and how it contributes to sales success.
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