In this episode of 7 Minute Takeover, Elizabeth MacRae and Eamonn Gamble unpack the strategy of proprietary search—direct outreach to business owners who aren’t officially selling their companies.They explore why some buyers pursue this path, weighing the pros—like less competition, better terms, and stronger seller relationships—against the cons, such as guiding unadvised owners through a slow and uncertain process. Elizabeth breaks down two key approaches:Mass outreach campaigns that play the numbers gameTargeted, researched outreach designed to connect with high-fit businessesThey also explain how your resources—time versus money—should guide whether you manage the process yourself or outsource.Key insights include:Why proprietary search can unlock unique acquisition opportunitiesThe trade-offs between broad outreach and targeted strategiesHow resource availability shapes your approachWhy this path may be challenging for first-time buyersWhen outsourcing sourcing makes the most senseIf you’re serious about buying a business, this episode gives you a clear, practical look at proprietary search—helping you decide if it’s the right path for your acquisition strategy.

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