In this episode of 7 Minute Takeover, Elizabeth MacRae and Eamonn Gamble challenge the myth of "love at first sight" in business acquisition. Instead of expecting instant clarity, they encourage buyers to embrace a process of trial, error, and self-discovery, often involving pivots across industries.They outline a practical three-step framework:1️⃣ Define your acquisition criteria on paper2️⃣ Engage actively with the market to gain experience3️⃣ Reflect on passed deals to sharpen your focusWith most searches taking 12–24 months, Eamonn and Elizabeth stress the importance of patience, discipline, and trusting your gut. Whether you're just starting your search or reevaluating your criteria, this episode offers realistic, grounded advice for finding the right business—often where you least expect it.

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