One thing that cannot  be changed is process. It is always one step at a time. It gets very slippery when you want to go so fast. There is a high probability of coming down as fast as you went up before you could even imagine.
The effort and mental readiness to climb the stairs of a 10 storey building will make you take all you need as you go up because you don't want to come all the way down for one little important thing you forgot an din the same light, you won't want to be in haste to come down if you have to come down at any point.
Modelling this into the stairway theory which states that; the first step of your brand development journey is as important as the last step that has the capacity to generate massive revenue…revenue can only be sustained by process, innovation and consistency.
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