In this current market, every real estate agent's deepest fear isn't losing their next commission; it's extinction, being replaced, or getting forced out of the industry. Whether it's because of lawsuits, AI, or market shifts, can our businesses survive when the playbook that worked for years suddenly feels outdated?  What no one tells you is that this isn't just a new-agent problem. Even seasoned agents with decades in the business go through the same gut-punch moment when they wake up and realize: "I don't know how to win in this market anymore." One day you're the expert, the next, the landscape changes, and you feel stupid all over again. The difference between agents who last and agents who leave has nothing to do with talent, training, or even tenure. It comes down to one thing: the willingness to move with the market instead of trying to force it back into what it used to be.  Too many agents are clinging to an outdated version of success instead of adjusting their message, methods, and mindset to what buyers and sellers actually want today. The market doesn't care how it used to work or how you wish it still worked; it only responds to what's relevant right now. How do we avoid our extinction and evolve as the market shifts? Where is the real estate market headed?  In this episode, we sit down with Wendy Shaw, a 40+ year industry veteran who has lived through every version of the "this is the end of real estate" story, and came out stronger every time.  She shares the truths most agents don't want to hear about longevity, lead generation, and the courage it takes to stay in the game when the rules keep changing.   About Our Guest Wendy Shaw is one of the top 1% of real estate agents in the United States and a respected voice in the Arizona market for more than four decades. With over 40 years in the business, Wendy has not only built a legendary career in residential real estate but she has also shaped how thousands of agents think, act, and adapt in a constantly shifting industry. Holding elite credentials like CRS (Certified Residential Specialist) and GRI (Graduate, Realtor Institute), Wendy combines unmatched technical expertise with the kind of lived wisdom that only comes from thriving through multiple market cycles, disruptive technologies, and cultural shifts in how real estate gets done. Connect with Wendy on Facebook.    About Your Hosts Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.  Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!  

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