In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join us as Brian passionately dives into the common sense needed to drive proper personalization.05:17 - Effective Personalization in 202407:45 - What Companies Need in Place to Power Personalization17:57 - The Line Between Effective Personalization and Creepy26:19 - Reconciling Privacy and Data Collection for Personalization33:53 - How Much Tech is Too Much Tech?42:16 - Is AMP for Email Worth It?43:39 - Personalization Success Stories

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