Email is hard. It's even harder when you have a necessary email platform migration sprung on you, like the case of Yotpo's email and SMS customers. Join Scott Cohen, Garin Hobbs, and LB Blair as they discuss the key factors to consider when choosing a new ESP, the mistakes to avoid in the process, and more.InboxArmy is also offering special reduced pricing for Yotpo customers who need to migrate. You can learn about our ESP migration services here: https://www.inboxarmy.com/yotpo.Chapters00:00 Introduction and Context of Yatpo's Sunset03:09 Key Factors in ESP Migration05:54 Challenges of Migration and Warmup Strategies08:57 Timing and Urgency in Migration Decisions11:55 Navigating Platform Choices and Deliverability Risks15:07 Evaluating New Platforms and Avoiding Common Mistakes18:00 Involving Practitioners in Platform Selection23:01 Crafting Effective Plans for Tech Integration24:05 Identifying Key Needs in Data Management27:05 The Role of AI in Modern Tech Stacks30:02 Human Elements in Decision Making36:11 Navigating Migration Challenges39:00 Practical Advice for Successful Migration

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