#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

21/10/2025 39 min Episodio 115

Listen "#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon"

Episode Synopsis

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.🔗 Connect with Stephen & Andrew:⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠🎙️Follow That Amazon Ads Podcast:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

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