How does your organisation communicate to its customers, talent and external stakeholders? The most effective way is to present them with a story. In this episode, I talk about how to use storytelling to communicate with external audiences. You will learn who the most neglected storytellers are why telling the story is half the job. The other half is done internally. Here are some of the topics discussed in this episode: Why you need a strategy to share stories to your external audience [1:36]The two types of objectives you need to focus on [2:18] Why you need a clear message to share your story [4:39]Call to actions and movement-based brands [6:23]Storytelling is about action, not perfection, it’s about connection [10:40]Why Storytelling Works [14:10]Key resources mentioned in this episode: LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/  If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245

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